SAN FRANCISCO PERSONAL TRAINING & ONLINE COACHING

a COACHING PRACTICE BUILT TO HELP PEOPLE LEARN WHAT WORKS, and BUILD WHAT LASTS.

the road to clarity begins here.

the founding coach

NASM Certified Personal Trainer badge with expiration date of February 27, 2028, featuring a QR code and an NCCA accreditation logo.
Badge with NASM logo and text that says 'Behavior Change Specialist' and a QR code.
A circular badge with a blue border and the words 'CERTIFIED NUTRITION COACH' around the edge. Inside, a smaller circle with a blue outline contains a light blue shield with 'L1' in the center. A white banner at the bottom reads 'COACH'.
FMS Certified 1 Functional Movement Screen logo with red, black, and white colors.
Logo of FMS Certified 2, a functional movement screen.

Thirteen years of strength training, a decade in banking and restaurant management, and one knee injury that taught her what real progress looks like. As a new parent rebuilding her own training, Linda knows what it's like to start again when life leaves little room for it, and she coaches with that patience.

She founded LW Fitness Co. so clients have support between sessions, not just during them. The coaching is evidence-based, and it's built so you won't need a coach forever.

is Online Coaching right for you?

A 2025 trial found supervised in-person training had the highest adherence and best results, ahead of both app-guided coaching and self-guided training[1]. We're not going to pretend otherwise. But that "app-guided" group had no live coach, just a program on a screen. Ours isn't that: every check-in gets a real response, every video gets reviewed.

The real question isn't in-person versus online. It's whether you can execute with real accountability instead of a person in the room. That's likely true if your schedule doesn't fit fixed in-person sessions, or you're simply motivated more by the plan and the accountability than by being in the room with someone.

What we'll need from you: comfort with an app, willingness to film your training, honesty in your check-ins, and openness to feedback delivered remotely. Bring that, and the distance stops mattering.

[1] Gavanda, S. et al. (2025). Optimizing resistance training outcomes: Comparing in-person supervision, online coaching, and self-guided approaches: A randomized controlled trial. Journal of Strength and Conditioning Research, 39(11), 1129–1137.

Have more questions, or know you'd rather train in person? Start here: